A number of different factors helped her with her grief. Jesse Lasky's Players merged with another company from the east coast - Famous Players - to form a dominate American Film company - Paramount Pictures Corporation.
-Paramount Pictures wanted to create publicity about the newly formed company.
-The Kissel Kar Co. wanted to promote their company along with the country's first transcontinental highway.
-The 1910's women's suffragette movement was taking an important part of our country's current politics.
Anita heard Jesse Lasky state that "it would be at least ten years before the Lincoln Highway from ocean to ocean would be in such shape that a lady could mae the drive without difficulty." Anita took that as a challenge and Lasky offered to pay her expenses and if she completed the trip would gift her her very own Kissel Kar.
For publicity purposes - Anita was named "The Paramount Girl" and plans were for her to stop at theaters throughout her trip and share information about the motion picture industry.
The Los Angeles Times wrote -